The Blue Angel is an environmental label established by the German government, introduced in 1978 by the federal minister of the interior, who was a member of the Free Democratic Party (FDP) at the time. This ministry was also responsible for environmental protection and relevant ministers in the German federal states. It was created to highlight environmentally friendly and health-conscious development, as well as alternatives in areas where standard products negatively impact the environment. Suppliers can voluntarily label their products and services with this environmental mark, providing guidelines to interested consumers. The Blue Angel is therefore a market-oriented, voluntary tool of environmental policy.

The logo largely resembles the logo of the United Nations Environment Programme (UNEP), but with inverted colors. The outer ring features the words "BLUE ANGEL" and "GERMAN ENVIRONMENT LABEL." According to its official website, it reflects the German government's intention to incorporate UNEP goals in Germany. In 2018, a modified version of the logo was published.

The environmental label can currently be awarded to around 100 product/service groups in the following sectors: paper products, construction materials, furniture, clothing, detergents and cleaning agents, cleaning services, (household) chemicals, packaging/disposal, vehicles/mobility, energy/heating, electrical appliances (household), information and communication technology, and others.

The environmental label is awarded only to non-food products and not to food or beverages.

For more information, you can visit the official site:  www.blauer-engel.de/en